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~institution:"American Marketing Association"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Relationship marketing
Marketing management
26
Marketingmanagement
26
Marketing
20
Marketing theory
15
Market research
9
Marktforschung
9
USA
9
United States
9
Consumer behaviour
8
Konsumentenverhalten
8
Theorie
6
Theory
6
Selling
5
Verkauf
5
Welt
4
World
4
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Absatz
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Services marketing
2
Werbung
2
03.12.1989
1
08.02.1981
1
15.09.1991
1
16.06.1986
1
17.02.1985
1
2018
1
Absatzforschung
1
Absatzplanung
1
Absatzpolitik
1
Advertising
1
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Type of publication
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Book / Working Paper
15
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All
Aufsatzsammlung
Fallstudiensammlung
Glossary included
Sammelwerk
Konferenzschrift
32
Collection of articles of several authors
15
Conference proceedings
15
Graue Literatur
8
Non-commercial literature
8
Elektronischer Datenträger
3
CD-ROM, DVD
1
Lehrbuch
1
Medienkombination
1
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1
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1
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1
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1
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1
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English
15
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All
Brady, Michael K.
1
Brown, Tom
1
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
Moore, Marian C.
1
O'Regan, Rob
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Scheer, Lisa K.
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
Springer Fachmedien Wiesbaden
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
marketing-Börse GmbH
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Books on Demand GmbH <Norderstedt>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
European Advertising Academy
1
European Marketing Academy
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
ICORIA <10, 2011, Berlin>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institute for the Study of Business Markets
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Johann Heinrich von Thünen-Institut
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <23, 1997, München>
1
Münchener Marketing-Symposium <27, 2001, München>
1
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Published in...
All
Proceedings series / American Marketing Association
5
AMA educators' proceedings
1
Marketing knowledge series
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976560
Saved in:
5
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
6
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
Saved in:
7
Marketing theory and applications ; 2008=Vol. 19
Brown, Tom
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003736879
Saved in:
8
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
9
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
10
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
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