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~institution:"American Marketing Association"
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Subject
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Marketing
95
Marketing management
57
Marketingmanagement
57
Marketingtheorie
40
Marketing theory
36
Marktforschung
33
Consumer behaviour
32
Konsumentenverhalten
32
Market research
28
USA
22
United States
22
Theorie
21
Theory
21
Kongress
15
Internationales Marketing
13
Verkauf
13
Selling
12
International marketing
10
Welt
10
World
10
Absatz
9
Beziehungsmarketing
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Relationship marketing
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Werbung
7
Digitalisierung
6
Digitization
6
Knowledge management
6
Wissensmanagement
6
Advertising
5
Artificial intelligence
5
Dienstleistung
5
Dienstleistungsmarketing
5
Künstliche Intelligenz
5
Services marketing
5
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Online availability
All
Free
2
Undetermined
2
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All
Book / Working Paper
133
Journal
20
Type of publication (narrower categories)
All
Konferenzschrift
90
Collection of articles of several authors
43
Sammelwerk
43
Conference proceedings
35
Graue Literatur
21
Non-commercial literature
21
Elektronischer Datenträger
4
Aufsatzsammlung
2
Konferenzschrift/Kongressbericht
2
Lehrbuch
2
Medienkombination
2
Mehrbändiges Werk
2
Multi-volume publication
2
Textbook
2
CD-ROM, DVD
1
Enzyklopädie
1
Handbook
1
Handbuch
1
Monografische Reihe
1
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1
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1
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1
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1
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English
141
Undetermined
12
Author
All
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Humphreys, Ashlee
3
Lisjak, Monika
3
Mallapragada, Girish
3
Mehta, Ravi
3
Packard, Grand
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Alderson, Wroe
2
Bartels, Robert D. W.
2
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Brown, Tom
2
Cowan, Donald R. G.
2
Cox, Reavis
2
Evans, Kenneth R.
2
George, William R.
2
Houston, Michael J.
2
Jaworski, Bernard J.
2
LeClair, Debbie Thorne
2
Schewe, Charles D.
2
Shimp, Terence A.
2
Adler, Stephen M.
1
Allen, Chris T.
1
Allvine, Fred C.
1
Alvarez Mourey, James
1
Anderson, Paul F.
1
Andreasen, Alan R.
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Balazs, Anne L.
1
Bearden, William O.
1
Belk, Russell W.
1
Bellenger, Danny N.
1
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Institution
All
American Marketing Association
Springer Fachmedien Wiesbaden
608
Agricultural and Applied Economics Association - AAEA
560
National Bureau of Economic Research
263
Department of Agricultural, Food and Resource Economics, Michigan State University
243
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Université Paris-Dauphine (Paris IX)
186
European Association of Agricultural Economists - EAAE
173
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
169
International Association of Agricultural Economists - IAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
147
Southern Agricultural Economics Association - SAEA
140
Economic Research Service, Department of Agriculture
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
125
Siauliai University
119
Australian Agricultural and Resource Economics Society - AARES
103
African Association of Agricultural Economists - AAAE
100
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Vytautas Magnus University
97
HAL
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Books on Demand GmbH <Norderstedt>
88
Economics Research, World Bank Group
87
IGI Global
80
Lithuanian University of Agriculture
78
Verlag Dr. Kovač
77
Vilnius Gediminas Technical University
74
European Society for Opinion and Marketing Research
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
63
Mykolas Romeris University
62
World Bank
61
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
58
Department of Agricultural and Resource Economics, University of California-Berkeley
57
ISM University of Management and Economics
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Edward Elgar Publishing
50
Haufe-Lexware GmbH & Co. KG
50
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Published in...
All
Series / American Marketing Association
16
Marketing theory and applications
13
Proceedings series / American Marketing Association
12
AMA educators' proceedings
8
AMA proceedings series
2
Combined proceedings (Spring Conference + Fall Conference)
2
Educators' conference proceedings
2
Educators' proceedings
2
Fall conference / Proceedings
2
Michigan business papers
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings series
1
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Source
All
ECONIS (ZBW)
122
USB Cologne (EcoSocSci)
27
OLC EcoSci
4
Showing
61
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153
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date (oldest first)
61
Marketing
theory and applications
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
Saved in:
62
1990 AMA Winter Educators' Conference
Lichtenthal, David
(
ed.
);
Lichtenthal, J. David
(
contributor
)
-
Winter Educators' Conference <1990, Scottsdale, Ariz.>
-
1990
Persistent link: https://www.econbiz.de/10013274779
Saved in:
63
Marketing
2000 and beyond
Lazer, William
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10013541149
Saved in:
64
Marketing
theory and applications ; 2011=Vol. 22
Srinivasan, Raji
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260904
Saved in:
65
Enhancing knowledge development in
marketing
; Vol. 21
Easwar, Iyer
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009790863
Saved in:
66
Marketing
insights : driving informed decisions and business value through analytics
American Marketing Association
-
Chicago, Ill. : American Marketing Assoc.
-
25.2013 - 28.2016,1; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009745080
Saved in:
67
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
68
"
Marketing
in the new Europe" : the 44th ESOMAR
Marketing
Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
69
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
70
Linking
marketing
and technology strategies : December 3 - 5, 1989
McTavish, Ronald
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000844090
Saved in:
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