//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gesellschaftliches Engagement von Unternehmen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
9
Corporate social responsibility
9
Consumer behaviour
8
Konsumentenverhalten
8
Marketing
5
Marketing management
5
Marketingmanagement
5
Welt
4
World
4
Advertising
3
Green marketing
3
Internet marketing
3
Nachhaltigkeit
3
Online-Marketing
3
Social change
3
Sozialer Wandel
3
Sustainability
3
Sustainable product
3
Werbung
3
Öko-Marketing
3
Öko-Produkt
3
Brand management
2
Markenführung
2
Market research
2
Marktforschung
2
Selling
2
Verkauf
2
Beziehungsmarketing
1
Brand loyalty
1
Entrepreneurship
1
Entrepreneurship approach
1
Innovation
1
International marketing
1
Internationales Marketing
1
Markentreue
1
Marketing theory
1
Marketingtheorie
1
Relationship marketing
1
Social Marketing
1
Social marketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Konferenzschrift
8
Collection of articles of several authors
2
Conference proceedings
2
Sammelwerk
2
Language
All
English
9
Author
All
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Adler, Stephen M.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Cutright, Keisha
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Im, Subin
1
Malter, Alan J.
1
Peres, Renana
1
more ...
less ...
Institution
All
American Marketing Association
Springer Fachmedien Wiesbaden
59
Springer-Verlag GmbH
48
Edward Elgar Publishing
33
Information Resources Management Association
30
National Bureau of Economic Research
29
OECD
28
Springer International Publishing
22
Verlag Dr. Kovač
16
Nomos Verlagsgesellschaft
15
IGI Global
12
Taylor and Francis
11
Books on Demand GmbH <Norderstedt>
10
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
10
Global Compact Office
9
Wissenschaftlicher Verlag Berlin
9
World Bank
9
Bertelsmann Stiftung
7
De Gruyter Oldenbourg
6
Taylor and Francis.
6
Weltwirtschaftsforum
6
Campus Verlag
5
Dr. Rainer Hampp <Firma>
5
Erich-Schmidt-Verlag <Berlin>
5
Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session <2010, Istanbul>
5
Finansovyj Universitet
5
Springer Gabler <Firma>
5
W. Kohlhammer GmbH
5
Eric Cuvillier <Firma>
4
Euro-Asia Conference on Environment and CSR: Tourism, MICE, Hospitality Management and Education Session <2012, Berlin>
4
Friedrich-Schiller-Universität Jena
4
Haufe-Lexware GmbH & Co. KG
4
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
4
Organisation for Economic Co-operation and Development
4
Peter Lang GmbH
4
Springer Malaysia Representative Office
4
Stiftung Familienunternehmen
4
University of Madras / Department of Commerce
4
Varazdin Development and Entrepreneurship Agency
4
Vereinte Nationen / Research Institute for Social Development
4
more ...
less ...
Published in...
All
AMA educators proceedings
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
2
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
3
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
4
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
5
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
6
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
7
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
8
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
9
Cause for concern : results-oriented cause marketing
Adler, Stephen M.
-
2006
Persistent link: https://www.econbiz.de/10003310931
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->