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~institution:"Freie Universität Berlin / Marketing-Department"
~institution:"Macquarie University / Department of Economics"
~subject:"Marketing management"
~type_genre:"Arbeitspapier"
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Kundenbezogene Kommunikationsprozesse in der Vorkaufsphase : eine informationsökonomische Analyse am Beispiel investiver Leistungen
Saab, Samy
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003751527
Saved in:
2
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
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3
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
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4
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
Saved in:
5
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
Saved in:
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