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~institution:"Gesellschaft für Innovatives Marketing"
~institution:"International Conference on Relationship Marketing <9, 2009, Berlin>"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Kongress"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Kongress
Markenführung
Marketing theory
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Unternehmen
Öffentlichkeitsarbeit
Marketing
5
Deutschland
3
Germany
3
Beziehungsmarketing
2
Relationship marketing
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Betriebswirtschaftslehre
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Business economics
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Business process management
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Economic effectiveness
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Collection of articles of several authors
Fallstudiensammlung
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German
2
English
2
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Betts-Outland, Harriette
2
Diller, Hermann
2
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Gesellschaft für Innovatives Marketing
International Conference on Relationship Marketing <9, 2009, Berlin>
American Marketing Association
20
Fördergesellschaft Marketing an der Universität Augsburg
9
Erasmus Research Institute of Management
7
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
5
Fachhochschule Reutlingen / European School of Business
4
Springer Fachmedien Wiesbaden
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Bildungswissenschaftliche Hochschule Flensburg
3
European Marketing Academy
3
Gesellschaft zur Erforschung des Markenwesens
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Forschungskreis Tourismus-Management
2
Forschungsstelle Automobilwirtschaft <Bamberg>
2
Freie Universität Berlin / Institut für Marketing
2
Freie Universität Berlin / Marketing-Department
2
INSEAD
2
Institut für Marketing <Münster, Westfalen>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Severo-Kavkazskij Federalʹnyj Universitet
2
Springer-Verlag GmbH
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing und Handel
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agrarpolitischer Gesprächskreis <5, 2000, Schwerin>
1
Air Transport Research Society
1
Arbeitskreis Sportökonomie
1
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The journal of business & industrial marketing
2
Marketingforschung aktuell
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ECONIS (ZBW)
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9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665593
Saved in:
2
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
3
Marketinginnovationen erfolgreich gestalten
Diller, Hermann
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002024440
Saved in:
4
Grundprinzipien des Marketing : [Marketing Instrumente, Marketing Probleme, Marketing Methoden, Marketing Modelle, Marketing Strategien]
Diller, Hermann
-
2002
Persistent link: https://www.econbiz.de/10001689598
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