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~institution:"Institute of Practitioners in Advertising <London>"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Beziehungsmarketing"
~subject:"Marketingtheorie"
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Beziehungsmarketing
Marketingtheorie
Marketingmanagement
58
Marketing management
50
Marketing
18
Erfolgsfaktor
9
Success factor
9
Deutschland
8
Germany
8
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Online-Marketing
8
Public relations
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Öffentlichkeitsarbeit
8
Kommunikationspolitik
7
Communication
6
Internet marketing
6
Target group
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Unternehmen
5
Zielgruppe
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Digitalisierung
4
Innovationsmanagement
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Internal communication
4
Interne Kommunikation
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Marketing theory
4
Marketingstrategie
4
Social Media
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Werbung
4
Advertising
3
Brand
3
Consumer behaviour
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Controlling
3
Corporate Social Responsibility
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Digitization
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Innovation management
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Kampagne
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Kommunikationsstrategie
3
Konsumentenverhalten
3
Management
3
Management control
3
Markenartikel
3
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German
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Bruhn, Manfred
1
Burmann, Christoph
1
Hütter, Manuel
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Kirchgeorg, Manfred
1
Klarmann, Martin
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Kleinaltenkamp, Michael
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Institute of Practitioners in Advertising <London>
Springer Fachmedien Wiesbaden
American Marketing Association
32
Harvard Graduate School of Business Administration
3
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
ICORIA <10, 2011, Berlin>
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institute for the Study of Business Markets
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Science Institute <Cambridge, Mass.>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
NetLibrary, Inc
1
Pearson Deutschland GmbH
1
Pearson Studium
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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ECONIS (ZBW)
4
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1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred
(
ed.
);
Burmann, Christoph
(
ed.
); …
-
2020
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
Saved in:
2
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
Saved in:
3
Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel
-
2016
Persistent link: https://www.econbiz.de/10011452030
Saved in:
4
Marketing
MacIver, Colin
-
Institute of Practitioners in Advertising <London>
-
1959
Persistent link: https://www.econbiz.de/10002418844
Saved in:
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