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~institution:"Macquarie University / Department of Economics"
~language:"eng"
~subject:"Marketing management"
~type_genre:"Arbeitspapier"
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Marketing management
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Lancaster, Geoffrey
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Walters, David
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Halliday, Michael
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Korkofingas, Con
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Macquarie University / Department of Economics
Erasmus Research Institute of Management
5
INSEAD
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Econometrisch Instituut <Rotterdam>
2
Center for Economic Research <Tilburg>
1
European University Institute / Department of Economics
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Foerder Institute for Economic Research <Tēl-Āvîv>
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Freie Universität Berlin / Institut für Marketing
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Handelshochschule Leipzig
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INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
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International Conference on Relationship Marketing <1996, Berlin>
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Melbourne Business School
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
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Svenska Handelshögskolan <Helsinki>
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Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
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Weltbank / Abidjan Resident Mission
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Macquarie economics research papers
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
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2
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
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3
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
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4
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
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