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~institution:"Macquarie University / Department of Economics"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
4
Marketingmanagement
4
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SME
2
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Strategisches Management
2
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1
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Macquarie University / Department of Economics
Springer Fachmedien Wiesbaden
167
American Marketing Association
116
European Society for Opinion and Marketing Research
34
Books on Demand GmbH <Norderstedt>
30
Fördergesellschaft Marketing an der Universität Augsburg
30
Edward Elgar Publishing
22
IGI Global
21
Haufe-Lexware GmbH & Co. KG
20
Verlag Dr. Kovač
19
De Gruyter Oldenbourg
18
Fachhochschule Reutlingen / European School of Business
17
National Bureau of Economic Research
17
W. Kohlhammer GmbH
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Verlag Franz Vahlen
16
Uni-Taschenbücher GmbH
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Duncker & Humblot
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OECD
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Springer-Verlag GmbH
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Springer Gabler <Firma>
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Springer International Publishing
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GATE Germany, Konsortium Internationales Hochschulmarketing
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UVK Verlagsgesellschaft mbH
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Chartered Institute of Marketing
11
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
11
Information Resources Management Association
11
Institut für Marketing <Münster, Westfalen>
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
American Management Association
10
Deutsche Marketing-Vereinigung
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
NetLibrary, Inc
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
AMACOM
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Wiley-VCH
8
Berliner Wissenschafts-Verlag
7
Campus Verlag
7
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Macquarie economics research papers
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ECONIS (ZBW)
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
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2
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
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3
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
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4
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
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