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~institution:"RWTH Aachen"
~subject:"Consumer behaviour"
~subject:"Electronic Shopping"
~subject:"Online-Marketing"
~subject:"Produktentwicklung"
~subject:"Unternehmenserfolg"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Consumer behaviour
Electronic Shopping
Online-Marketing
Produktentwicklung
Unternehmenserfolg
Digitalisierung
12
Digitization
11
Konsumentenverhalten
9
Online retailing
9
Online-Handel
9
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6
Deutschland
5
Electronic Commerce
4
Germany
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Customer satisfaction
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Customer service
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Open Innovation
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2014-2018
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Aswege, Frederike von
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Brettel, Malte
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Brune, Nicolas
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Deufel, Patrick
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Gavilanes Rivadeneira, José Manuel
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hellemann, Niklas Jan
1
Husmann, Marco
1
Matthies, Henrik Bernd Karl
1
Peuker, Victoria
1
Prasuhn, Jacqueline Isabelle
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
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RWTH Aachen
Springer Fachmedien Wiesbaden
122
National Bureau of Economic Research
93
IGI Global
39
Information Resources Management Association
27
OECD
23
Books on Demand GmbH <Norderstedt>
18
Edward Elgar Publishing
12
Haufe-Lexware GmbH & Co. KG
12
Springer Gabler <Firma>
12
Springer-Verlag GmbH
12
American Marketing Association
11
Verlag Dr. Kovač
11
Universität Mannheim
10
Deutscher Dialogmarketing Verband
9
Friedrich-Schiller-Universität Jena
9
Organisation for Economic Co-operation and Development
9
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
7
Wiley-VCH
7
William Davidson Institute <Ann Arbor, Mich.>
7
International Telecommunications Society
6
Technische Universität Braunschweig
6
Campus Verlag
5
INSEAD
5
Peter Lang GmbH
5
Universität Bremen
5
Verlag Franz Vahlen
5
Walter de Gruyter GmbH & Co. KG
5
epubli GmbH
5
Erasmus Research Institute of Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Goethe-Universität Frankfurt am Main
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NetLibrary, Inc
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Rheinwerk Verlag
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UVK Verlagsgesellschaft mbH
4
World Bank
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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ECONIS (ZBW)
15
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
-
2019
Persistent link: https://www.econbiz.de/10012231307
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2
Understanding antecedents and moderators of post-complaint customer purchase behavior in online retailing
Aswege, Frederike von
-
2020
Persistent link: https://www.econbiz.de/10012403851
Saved in:
3
On the path to Industry 4.0 : an empirical analysis of the performance effects and antecedents of digital technology adoption in manufacturing
Brune, Nicolas
-
2021
Persistent link: https://www.econbiz.de/10012598496
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4
Erfolgsfaktoren bei der Markteinführung von datenbasierten Dienstleistungen im Maschinen- und Anlagenbau
Husmann, Marco
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012225008
Saved in:
5
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
6
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
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2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
7
Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik
-
2020
Persistent link: https://www.econbiz.de/10012403850
Saved in:
8
Consumer payment method choice in e-commerce and its consequences on spending behavior
Deufel, Patrick
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2020
Persistent link: https://www.econbiz.de/10012403852
Saved in:
9
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
10
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
-
2017
Persistent link: https://www.econbiz.de/10011705406
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