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~institution:"Springer Fachmedien Wiesbaden"
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketingmanagement
57
Marketing management
49
Marketing
17
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9
Deutschland
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Germany
8
Kommunikation
8
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8
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Unternehmen
5
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Innovationsmanagement
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4
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Bruhn, Manfred
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Springer Fachmedien Wiesbaden
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ICORIA <10, 2011, Berlin>
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1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Science Institute <Cambridge, Mass.>
1
National Council of Applied Economic Research
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Pearson Deutschland GmbH
1
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Tūran Universitetí
1
USA / Department of Agriculture
1
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1
Universität St. Gallen / Institut für Marketing und Handel
1
Univerzita Komenského v Bratislave / Katedra marketingu
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
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ECONIS (ZBW)
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred
(
ed.
);
Burmann, Christoph
(
ed.
); …
-
2020
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
Saved in:
2
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
Saved in:
3
Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel
-
2016
Persistent link: https://www.econbiz.de/10011452030
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