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~institution:"Universität Mannheim"
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Internet marketing
7
Online-Marketing
7
Social Web
4
Social web
4
Consumer behaviour
3
Konsumentenverhalten
3
Experiment
2
Viral marketing
2
Virales Marketing
2
Welt
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World
2
Beziehungsmarketing
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Brand loyalty
1
Business model
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Confidence
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Crowdfunding
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Customer value
1
Data Mining
1
Data mining
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Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Entrepreneurs
1
Erfolgsbeteiligung
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Estimation
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Externer Effekt
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Financing culture
1
Firm performance
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Game theory
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Geschäftsmodell
1
ICT industry
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IKT-Sektor
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Information behaviour
1
Information dissemination
1
Information system
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Informationsauswahl
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Kraus, Florian
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Bohrer, Laura
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Borchers, Oliver
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Gecer, Gökhan
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Gärth, Maximilian
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Heinzl, Armin
1
Helmig, Bernd
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Homburg, Christian
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Isaak, Andrew
1
Kuester, Sabine
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Neben, Tillmann
1
Rottler, Maren
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Steininger, Dennis M.
1
Veit, Daniel J.
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Wielgos, Dominik
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Woywode, Michael J.
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Universität Mannheim
Springer Fachmedien Wiesbaden
141
IGI Global
130
National Bureau of Economic Research
71
Information Resources Management Association
18
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
OECD
15
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
13
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Nomos Verlagsgesellschaft
11
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
World Bank Group
9
Edward Elgar Publishing
8
International Telecommunications Society (ITS)
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Technische Universität Dresden
8
epubli GmbH
8
Friedrich-Schiller-Universität Jena
7
Springer International Publishing
7
Wiley-VCH
7
World Bank
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Campus Verlag
5
Peter Lang GmbH
5
RWTH Aachen
5
ToKnowPress
5
Agricultural and Applied Economics Association - AAEA
4
London School of Economics (LSE)
4
Redline Verlag
4
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
4
World Tourism Organization
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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ECONIS (ZBW)
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1
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
Saved in:
2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
4
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
Saved in:
5
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
Saved in:
6
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
7
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
-
2016
Persistent link: https://www.econbiz.de/10011570680
Saved in:
8
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
Saved in:
9
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
Saved in:
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