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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~subject:"Cause-related marketing"
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Cause-related marketing
Cause-Related Marketing
5
Beziehungsmarketing
2
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2
Marketingmanagement
2
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Advertising effects
1
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Dann, Susan
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Hollis, Charles
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Ko, Wai Wai
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Liu, Gordon
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Papasolomou, Ioanna
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AMS review : official publication of the Academy of Marketing Science
Approaches to financing social entrepreneurship
Customer-centric marketing strategies : tools for building organizational performance
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
10
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
5
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1
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
2
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
3
Critical success factors of cause-related marketing
Papasolomou, Ioanna
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 359-373)
.
2013
Persistent link: https://www.econbiz.de/10009668194
Saved in:
4
Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
Tzoulia, Eleni
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 36-56)
.
2013
Persistent link: https://www.econbiz.de/10009668208
Saved in:
5
Cause-related marketing
Dann, Susan
;
Hollis, Charles
;
Stuart, Helen
-
2013
Persistent link: https://www.econbiz.de/10009729891
Saved in:
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