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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Konsumentenverhalten"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
Multinationales Unternehmen
Internationales Marketing
18
International marketing
15
Brand management
7
Markenführung
7
Consumer behaviour
4
Frankreich
4
Sportmarketing
4
Deutschland
3
Emerging economies
3
Globalisierung
3
Globalization
3
KMU
3
Markenpolitik
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Marketingmanagement
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SME
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Schwellenländer
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Strukturgleichungsmodell
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Comparison
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Cross-cultural management
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Cultural identity
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Export
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Firm performance
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France
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Germany
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Geschäftsmodell
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Interkulturelles Management
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Konsumgütermarketing
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Kulturelle Identität
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Malaysia
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Markentransfer
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National culture
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Nationalkultur
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Neuseeland
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New Zealand
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Ressourcenorientierter Ansatz
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Sports marketing
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Giroux, Marilyn
2
Hünerberg, Reinhard
2
Pons, Frank
2
Richelieu, André
2
Ringeisen, Petra
2
Bell, Richard
1
Ireland, Simon
1
Kivenzor, Gregory J.
1
Merunka, Dwight R.
1
Migin, Melissa W.
1
Mohammad Falahat
1
Swift, Jonathan S.
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AMS review : official publication of the Academy of Marketing Science
International journal of business and globalisation : IJBG
International marketing review
68
Journal of international marketing
54
Journal of business research : JBR
40
Journal of global marketing
31
Journal of international consumer marketing
25
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
18
Asia Pacific journal of marketing and logistics
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
The journal of brand management : an international journal
11
Journal of euromarketing
10
SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
Management international review : mir ; journal of international business
8
The journal of product & brand management
8
International journal of advertising : the quarterly review of marketing communications
7
Cross-cultural and critical perspectives on brands
6
International journal of emerging markets
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
International journal of export marketing
5
International marketing ; Vol. V
5
Journal of international management
5
Journal of strategic marketing
5
Journal of world business : JWB
5
Qualitative market research : an international journal
5
Advances in international marketing
4
Gabler Edition Wissenschaft
4
International business and economics research journal
4
International journal of business and emerging markets : IJBEM
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
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ECONIS (ZBW)
6
OLC EcoSci
2
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1
Export performance of international new ventures in emerging market
Mohammad Falahat
;
Migin, Melissa W.
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
1
,
pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
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2
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
Saved in:
3
Strategies for developing effective cross-cultural decision makers : investigating developments in international relationship management for learners in higher education
Bell, Richard
;
Ireland, Simon
;
Swift, Jonathan S.
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 354-368
Persistent link: https://www.econbiz.de/10011289433
Saved in:
4
Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
4
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
Saved in:
5
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
6
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
7
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
8
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Saved in:
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