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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~source:"econis"
~subject:"Germany"
~subject:"Market research"
~subject:"Product design"
~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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12
Marketingtheorie
11
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9
Beziehungsmarketing
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Corporate Social Responsibility
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Hunt, Shelby D.
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Jaworski, Bernard J.
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Kohli, Ajay Kumar
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Bharadwaj, Sundar
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Carpenter, Gregory S.
1
Ghanbarpour, Tohid
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Gustafsson, Anders
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Ko, Wai Wai
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AMS review : official publication of the Academy of Marketing Science
Europäische Hochschulschriften / 5
66
Gabler Edition Wissenschaft
40
Journal of business research : JBR
39
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of strategic marketing
25
Schriften zu Marketing und Management
22
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Neue betriebswirtschaftliche Forschung : Nbf
16
Marketing intelligence & planning
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
Berichte aus der Betriebswirtschaft
13
The journal of business & industrial marketing
13
DUV : Wirtschaftswissenschaft
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
11
DUV / Wirtschaftswissenschaft
9
Hamburger Schriften zur Marketingforschung
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Schriften zum Marketing
9
Journal of business economics : JBE
8
Journal of marketing management : MM
8
Journal of retailing and consumer services
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Die Betriebswirtschaft : DBW
7
Gabler-Edition Wissenschaft
7
International journal of business and globalisation : IJBG
7
Journal of business-to-business marketing
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
SpringerLink / Bücher
7
Beiträge zum Produkt-Marketing
6
Business horizons
6
International marketing review
6
Journal of marketing communications
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
International entrepreneurship and management journal
5
International journal of business excellence
5
International journal of technology marketing : IJTMkt
5
International journal of wine business research : IJWBR
5
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ECONIS (ZBW)
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1
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
2
Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
Saved in:
3
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
Saved in:
4
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
5
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
6
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
7
Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance
Bharadwaj, Sundar
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 98-102
Persistent link: https://www.econbiz.de/10011429345
Saved in:
8
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
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