Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Year of publication: |
June 2017
|
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Authors: | Jaworski, Bernard J. ; Kohli, Ajay Kumar |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 7.2017, 1/2, p. 4-12
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Subject: | Market orientation | Field work | Marketingmanagement | Marketing management | Marktforschung | Market research | USA | United States | Feldforschung | Field research |
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