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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"International journal of managerial and financial accounting"
~isPartOf:"Journal of business-to-business marketing"
~type_genre:"Fallstudie"
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Search: subject_exact:"Segmented markets"
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Academy of Management journal : AMJ
International journal of managerial and financial accounting
Journal of business-to-business marketing
Journal of vacation marketing : an international journal
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Harvard business review : HBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Instrumentarium zur Bearbeitung segmentierter Märkte
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International journal of business and emerging markets : IJBEM
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International journal of retail & distribution management
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Journal of real estate literature : a publication of the American Real Estate Society
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Journal of targeting, measurement and analysis for marketing
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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ECONIS (ZBW)
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Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
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2
Bridging industrial segmentation theory and practice
Clarke, Ann Højbjerg
- In:
Journal of business-to-business marketing
16
(
2009
)
4
,
pp. 343-373
Persistent link: https://www.econbiz.de/10003946551
Saved in:
3
Constructing markets and shaping boundaries : entrepreneurial power in nascent fields
Santos, Filipe Manuel Simões D.
;
Eisenhardt, Kathleen M.
- In:
Academy of Management journal : AMJ
52
(
2009
)
4
,
pp. 643-671
Persistent link: https://www.econbiz.de/10003890870
Saved in:
4
A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy - a case study of a consumer product manufactu...
Koo, L. C.
;
Koo, Hannah
;
Luk, Lewis
- In:
International journal of managerial and financial accounting
1
(
2008/09
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10003806072
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