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~isPartOf:"Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals"
~isPartOf:"Global business review"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"relational maintenance"
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Internet marketing
Konsumentenverhalten
relational maintenance
Web 2.0 technologies
7
Web 2.0-Technologien
7
Online-Marketing
5
Social Web
5
Social web
5
Consumer behaviour
4
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2
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2
social media
2
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Green by IT
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Mitra, Amit
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Ramdani, Boumediene
1
Segev, Sigal
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
Global business review
International journal of Indian culture and business management
International journal of advertising : the quarterly review of marketing communications
SpringerLink / Bücher
13
International journal of internet marketing and advertising : IJIMA
6
Cases on strategic social media utilization in the nonprofit sector
4
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
The new rules of social media series
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer science : Diskussionsbeitrag Nr. ...
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Research
3
Technological forecasting & social change : an international journal
3
Betriebswirtschaftslehre für Technologie und Innovation
2
Business horizons
2
Corporate reputation review : an international journal
2
Economic research
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Galileo Computing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
2
Innovatives Markenmanagement
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of wine business research : IJWBR
2
Internet economics
2
Journal of advertising research
2
Journal of business economics and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
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ECONIS (ZBW)
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1
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
2
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
3
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
4
Advertising in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
5
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
6
Factors influencing user adoption of Web 2.0 applications
Dwivedi, Yogesh Kumar
;
Ramdani, Boumediene
;
Williams, …
- In:
International journal of Indian culture and business …
7
(
2013
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10009784144
Saved in:
7
Creative determinants of viral video viewing
Southgate, Duncan
;
Westoby, Nikki
;
Page, Graham
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10008649372
Saved in:
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