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~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Handelsmarke"
~subject:"Markenimage"
~type_genre:"Konferenzbeitrag"
~type_genre:"Statistik"
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Handelsmarke
Markenimage
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Brand management
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Markenführung
6
Brand
5
Markenartikel
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Belaid, Samy
1
Brengman, Malaika
1
Brüggemann, Philipp
1
D’Arco, Mario
1
Fehri, Dorsaf
1
Fudurić, Morana
1
Hellemans, Johan
1
Horvat, Sandra
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Karoui, Sedki
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Lacoeuilhe, Jérôme
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Marino, Vittoria
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Resciniti, Riccardo
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Schlesinger, Walesska
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Schultz, Carsten D.
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Villavicencio, María
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Journal of marketing management : MM
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Focus-Marktanalyse
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Intelligent systems in accounting finance and management : international journal
1
International journal of retail & distribution management
1
Public personnel management
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The IUP journal of management research : IJMR
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
6
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1
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
5
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
6
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
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