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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~subject:"Brand"
~subject:"India"
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Brand
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Consumer behaviour
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Brand management
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Einzelhandel
10
Markenführung
10
Retail trade
10
Markenartikel
8
Handelsmarke
6
Store brand
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Brand image
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Food retailing
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Bertolini, Alessandra
1
Boyle, Peter J.
1
Chaki, Saptaparni
1
Choi, Seung-chan
1
Dermody, Janine
1
Derqui, Belén
1
Fornari, Daniele
1
Fornari, Edoardo
1
Frías-Marcos, Ana
1
Ghezzi, Alessandro Iuffmann
1
Grandi, Sebastiano
1
Karray, Salma
1
Ladhari, Riadh
1
Lajante, Mathieu
1
Negri, Francesca
1
Occhiocupo, Nicoletta
1
Siano, Alfonso
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Turut, Ozge
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Vollero, Agostino
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Finance India : the quarterly journal of Indian Institute of Finance
932
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
890
The Indian economic journal
882
Working Papers / eSocialSciences
799
Economic developments in India : quarterly update : analysis, reports, policy documents
738
The Indian journal of economics
596
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
496
Working paper
494
MPRA Paper
483
The Asian economic review : journal of the Indian Institute of Economics
476
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
458
Global business review
425
Policy research working paper : WPS
383
International journal of Indian culture and business management
380
Journal of business research : JBR
373
NBER working paper series
360
Discussion paper series / IZA
320
Indian journal of agricultural economics
317
Working paper / National Bureau of Economic Research, Inc.
308
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
298
The journal of brand management : an international journal
297
Working papers / National Institute of Public Finance and Policy
297
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
293
IZA Discussion Papers
291
Working paper / Indian Institute of Management, Ahmedabad
289
NBER Working Paper
280
SpringerLink / Bücher
279
Occasional papers / Reserve Bank of India
265
Working paper / Institute for Social and Economic Change
255
Vision : the journal of business perspective
251
Journal of development economics
245
World Bank Policy Research Working Paper
233
Journal of quantitative economics : official journal of the Indian Econometric Society
228
Praj̄nȧn : journal of social and management sciences
225
IIM Bangalore Research Paper
221
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
219
IZA Discussion Paper
217
Indian journal of economics & business : IJEB
210
The journal of product & brand management
206
Journal of retailing and consumer services
200
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ECONIS (ZBW)
9
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1
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
2
The illusion of brand control : an integrative review
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 98-105)
.
2022
Persistent link: https://www.econbiz.de/10013281264
Saved in:
3
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
4
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
5
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
6
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
Saved in:
7
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
8
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
9
Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and brand responsibility
Chaki, Saptaparni
;
Dermody, Janine
;
Occhiocupo, Nicoletta
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 10-17)
.
2022
Persistent link: https://www.econbiz.de/10013281171
Saved in:
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