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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~subject:"India"
~subject:"Markenartikel"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Markenartikel
Consumer behaviour
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Brand management
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Einzelhandel
10
Markenführung
10
Retail trade
10
Brand
8
Handelsmarke
6
Store brand
6
Brand image
4
Food retailing
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Food trade
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Bertolini, Alessandra
1
Boyle, Peter J.
1
Chaki, Saptaparni
1
Choi, Seung-chan
1
Dermody, Janine
1
Derqui, Belén
1
Fornari, Daniele
1
Fornari, Edoardo
1
Frías-Marcos, Ana
1
Ghezzi, Alessandro Iuffmann
1
Grandi, Sebastiano
1
Karray, Salma
1
Ladhari, Riadh
1
Lajante, Mathieu
1
Negri, Francesca
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Occhiocupo, Nicoletta
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Siano, Alfonso
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
The Oxford handbook of the Indian economy
57
India development report
45
Global economic meltdown and Indian economy
38
Non-farm sector and rural transformation
36
Socio-economic development in India
34
Modern Indian economy : essays in memory of Professor Alak Ghosh
32
Corporate strategies & innovations in the emerging global economy
31
Entrepreneurship development in India
31
India's economic reforms and development : essays for Manmohan Singh
30
Enhancing enterprise competitiveness : (strategy, operations and finance)
29
Economic liberalisation and its implications for employment
28
Economic reforms and employment
28
Entrepreneurship, growth and economic integration : a linkage
28
India's economic development since 1947
27
Child labour from different perspectives
26
Indian economy under globalisation process
26
Business standard India ...
25
Fifty years of rural development in India ; Vol. 1
25
Fifty years of rural development in India ; Vol. 2
25
Knowledge economy : the Indian challenge
24
The Indian economy and its performance since independence : [papers presented at a seminar held at Delhi in 1985]
24
Economic reforms and India's economic development
23
Emerging economic scenario
23
International trade and business : emerging issues and challenges in the 21st century
23
Managing economic liberalisation in South Asia : directions for the 21th century
23
Globalisation of Indian economy
22
Readings in Indian agriculture and industry
22
World Trade Organisation and Indian economic reforms ; 2
22
WTO and the Indian economy
21
A decade of economic reforms in India : [papers presented at the National Seminar on a Decade of Economic Reforms in India: Retrospect and Prospects, held at Nagarjuna Nagar in January 2003
20
Growth, equity, environment and population : economic and sociological perspectives
20
Human development and economic development
20
Indian economy in the twenty-first century : problems and prospects
20
Indian pharmaceutical industry : strategies and challenges in formulations marketing
20
Managing cultural diversity
20
Marketing in the new global order : challenges and opportunities
20
A decade of WTO and Indian economy
19
Applied welfare economics : essays in honour of Dr. Mrs. Yasodha Shanmugasundaram
19
Business environment in India : some aspects
19
Designing and developing organisations for tomorrow
19
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1
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
2
The illusion of brand control : an integrative review
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 98-105)
.
2022
Persistent link: https://www.econbiz.de/10013281264
Saved in:
3
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
4
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
5
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
6
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
Saved in:
7
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
8
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
9
Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and brand responsibility
Chaki, Saptaparni
;
Dermody, Janine
;
Occhiocupo, Nicoletta
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 10-17)
.
2022
Persistent link: https://www.econbiz.de/10013281171
Saved in:
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