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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of economic issues : IJEI"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing mix"
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Werbung
Marketing management
162
Marketingmanagement
162
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
30
Markenführung
30
Marketing
26
Advertising effects
19
Beziehungsmarketing
19
Brand image
19
Markenimage
19
Relationship marketing
19
Werbewirkung
19
Advertising
18
Brand
15
Markenartikel
15
USA
13
United States
13
Communication
11
Corporate reputation
11
Firm performance
11
Firmenimage
11
Kommunikation
11
Public relations
11
Sales promotion
11
Strategic management
11
Strategisches Management
11
Unternehmenserfolg
11
Verkaufsförderung
11
Öffentlichkeitsarbeit
11
Großbritannien
10
United Kingdom
10
Corporate culture
9
Integrated marketing communications
9
Internet marketing
9
Online-Marketing
9
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9
KMU
8
SME
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Jain, Amit
4
Malik, Garima
4
Chan, Fanny Fong Yee
1
Cheng, Ranis
1
Drennan, Judy
1
Finne, Åke
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Grönroos, Christian
1
Ha, Kyoungnam
1
Huang, Guanxiong
1
Kerr, Gayle
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Kitchen, Philip J.
1
Laurie, Sally
1
Li, You
1
Marshall, Roger
1
Meyer, Jeffrey
1
Miles, Chris
1
Mortimer, Kathleen
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Phau, Ian
1
Prendergast, Gerard P.
1
Sabova, Maria
1
Samu, Sridhar
1
Song, Reo
1
Spotts, Harlan E.
1
Tsang, Alex S. L.
1
Wang, Ye
1
Weinberger, Marc G.
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
International journal of economic issues : IJEI
Journal of promotion management : JPM
Journal of marketing communications
13
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
The marketing review
4
Economics and business review
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Australasian marketing journal
2
Corporate communications : an international journal
2
IIMB management review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of islamic marketing and branding
2
International review on public and non-profit marketing
2
Journal of agricultural and applied economics
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of historical research in marketing
2
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ECONIS (ZBW)
18
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18
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1
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
2
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
3
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
4
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
5
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
6
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
7
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
8
"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
9
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
10
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
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