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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~isPartOf:"Zeszyty naukowe"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Markenführung
Marketing theory
Marketingtheorie
Marketing
46
Marketing management
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Marketingmanagement
25
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14
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14
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14
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2
Wa´skowski, Zygmunt
2
Zaltman, Gerald
2
Day, George S.
1
Deshpandé, Rohit
1
Grunwald, Guido
1
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1
Harris, Phil
1
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1
Ryder, Ian
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Legends in marketing
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Zeszyty naukowe
Proceedings series / American Marketing Association
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Journal of marketing management : MM
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Edward Elgar E-Book Archive
3
Marketing intelligence & planning
3
AMA educators' proceedings
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
ERIM report series research in management
2
Elgar original reference
2
Erfurter Hefte zum angewandten Marketing
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Management working paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Meddelanden från Svenska Handelshögskolan
2
Premier reference source
2
Routledge advances in management and business studies
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Thexis / Fachbericht für Marketing
2
AHRC / ESRC religion and society series
1
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Applied research on strategic international management
1
Approaches to semiotics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
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ECONIS (ZBW)
22
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11
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
12
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
Saved in:
13
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
14
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
Saved in:
15
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
Saved in:
16
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
17
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
18
Markierungsentscheidungen kleiner und mittlerer Unternehmen (KMU) : Push-, Pull- oder duale Marken-Strategien?
Grunwald, Guido
-
2009
Persistent link: https://www.econbiz.de/10003805596
Saved in:
19
Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
20
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
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