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~isPartOf:"Advancing insights on brand management"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Werbewirkung"
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Search: subject_exact:"Werbung mit Prominenten"
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Brand management
Werbewirkung
Celebrity endorsement
20
Celebrity-Werbung
20
Advertising effects
14
Consumer behaviour
9
Konsumentenverhalten
9
Athletes
8
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8
Markenimage
7
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6
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Werbeträger
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celebrity endorsement
2
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1
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1
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1
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1
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1
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1
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1
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1
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Advancing insights on brand management
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
SpringerLink / Bücher
Psychology & marketing
18
Journal of business research : JBR
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of retailing and consumer services
9
The journal of product & brand management
9
Journal of advertising research
8
The journal of brand management : an international journal
8
Journal of global marketing
7
Journal of marketing management : MM
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Celebrity, convergence and transformation
4
European journal of marketing : EJM
4
International journal of sport management and marketing : IJSMM
4
International review on public and non-profit marketing
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Cogent business & management
2
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ECONIS (ZBW)
15
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15
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
Celebrity endorsement : developing a brand image in housing ads
Yöreş, Füsun Çizmeci
- In:
Advancing insights on brand management
,
(pp. 175-192)
.
2017
Persistent link: https://www.econbiz.de/10011855097
Saved in:
6
Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
Saved in:
7
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
8
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
9
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
Saved in:
10
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
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