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~isPartOf:"Advertising, promotion, and new media"
~isPartOf:"British journal of management : BJM"
~isPartOf:"The marketing review"
~subject:"Brands"
~subject:"Kreativität"
~subject:"Life cycle"
~subject:"Werbewirkung"
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Advertising, promotion, and new media
British journal of management : BJM
The marketing review
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11
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9
A master class in brand planning : the timeless works of Stephen King
6
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Corporate creativity : developing an innovative organization
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Creative urban milieus : historical perspectives on culture, economy, and the city
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
Saved in:
2
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
3
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
4
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
5
Pot noodles, placements and peer regard : creative career trajectories and communities of practice in the British advertising industry
McLeod, Charlotte
;
O'Donohoe, Spephanie
;
Townley, Barbara
- In:
British journal of management : BJM
22
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10008909025
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