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~isPartOf:"Advertising in developing and emerging countries : the economic, political and social context"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Magazin"
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McBride, Michael H.
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Advertising in developing and emerging countries : the economic, political and social context
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Women in PR history
9
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Handbuch der Marktforschung
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
The Sage handbook of advertising
3
Breaking new ground in theory and practice
2
Event-Marketing : Trends und Entwicklungen
2
Gabler Edition Wissenschaft
2
Handbook of social media management : value chain and business models in changing media markets
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Schriften zu Marketing und Management
2
The Routledge companion to marketing and feminism
2
The advertising and consumer culture reader
2
The global market : developing a strategy to manage across borders
2
Theoretical and empirical perspectives in critical marketing studies
2
Trademarks, brands, and competitiveness
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Advancing research on projects and temporary organizations
1
Advertising in a multimedia age
1
Advertising, promotion, and new media
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Beiträge zur betriebswirtschaftlichen Forschung
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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Campus Forschung
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Challenges in an age of dis-engagement
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Chris Argyris : critical evaluations in business and management
1
Consumer culture in Latin America
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die fünfte Gewalt : Lobbyismus in Deutschland
1
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1
An overview of advertising trends and strategies in Latin America : a Colombian case
Gomez, Jaime S
- In:
Advertising in developing and emerging countries : the …
,
(pp. 253-267)
.
2011
Persistent link: https://www.econbiz.de/10009261710
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2
Multinational advertising agencies in Latin America : from historical development to present practices
Torres-Baumgarten, Gladys
- In:
Advertising in developing and emerging countries : the …
,
(pp. 233-251)
.
2011
Persistent link: https://www.econbiz.de/10009261721
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3
Advertising in Slovenia : Eastern European spirit, Western European style
McBride, Michael H.
;
Damjan, Janez
- In:
Advertising in developing and emerging countries : the …
,
(pp. 215-230)
.
2011
Persistent link: https://www.econbiz.de/10009261727
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4
Challenges and opportunities for advertising in Moldova : a nation in transition
McBride, Michael H.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 187-203)
.
2011
Persistent link: https://www.econbiz.de/10009261740
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5
Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Thomas, Amos Owen
- In:
Advertising in developing and emerging countries : the …
,
(pp. 169-185)
.
2011
Persistent link: https://www.econbiz.de/10009261742
Saved in:
6
Advertising in Indonesia : balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism
Venkateswaran, Anuradha
- In:
Advertising in developing and emerging countries : the …
,
(pp. 111-137)
.
2011
Persistent link: https://www.econbiz.de/10009261979
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7
Advertising in Israel : from traditional dilettantism to professional westernism
Hetsroni, Amir
- In:
Advertising in developing and emerging countries : the …
,
(pp. 69-77)
.
2011
Persistent link: https://www.econbiz.de/10009261985
Saved in:
8
Advertising in transition : a case study on Nigeria's burgeoning market
Ayeni, Olugbenga C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 43-55)
.
2011
Persistent link: https://www.econbiz.de/10009262004
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