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~isPartOf:"Akron business and economic review"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
~subject:"Pricing strategy"
~subject:"Vertriebsweg"
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Consumer behaviour
Pricing strategy
Vertriebsweg
Direct marketing
5
Direktmarketing
5
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Distribution channel
2
Einzelhandel
2
Lieferantenmanagement
2
Retail trade
2
Supplier relationship management
2
Werbewirkung
2
Werbung
2
Ad-self-congruity
1
Age group
1
Altersgruppe
1
Banner advertising
1
Consumer data
1
Customer satisfaction
1
Distributors
1
Franchisors
1
Großhandel
1
Inbound telephone sales
1
Internet marketing
1
Kundenzufriedenheit
1
Marketing channels
1
Multichannel advertising
1
Online-Marketing
1
Personalized advertising
1
Preismanagement
1
Print advertising
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Printwerbung
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Retail technology
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Retailers
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Search advertising
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DeRoos, Nicolas
1
Ganesan, Shankar
1
Goldsmith, Ronald E.
1
Heß, Nicole Jasmin
1
Kelley, Corinne M.
1
Kilsheimer, Jacqueline C.
1
Lu, Qiang
1
Mende, Martin
1
Palmatier, Robert W.
1
Schumann, Jan Hendrik
1
Scott, Maura L.
1
Singh, Sonika
1
Watson, George F., IV.
1
Worm, Stefan
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Akron business and economic review
Journal of retailing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Direct marketing : an international journal
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
4
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Journal of business economics : JBE
3
Marketing letters : a journal of research in marketing
3
NBER working paper series
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
The marketing review
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
Advances in business and management forecasting
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
3
The evolution of marketing channels : trends and research directions
Watson, George F., IV.
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
Saved in:
4
Nonstore shopping among senior citizens
Kilsheimer, Jacqueline C.
- In:
Akron business and economic review
22
(
1991
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10001108698
Saved in:
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