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~isPartOf:"Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven..."
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Display advertising"
~subject:"Distribution channel"
~subject:"Fundraising"
~type_genre:"Article in journal"
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Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Direct marketing : an international journal
3
International journal of production economics
2
Journal of behavioral and experimental economics
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Journal of business research : JBR
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Journal of marketing
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Journal of retailing
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The marketing review
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Advances in business and management forecasting
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Agricultural economics : the journal of the International Association of Agricultural Economists
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Handelsforschung
1
IEEE transactions on engineering management : EM
1
International journal of business policy and economics
1
International journal of market research
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of production research
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of accounting & economics
1
Journal of business communication : JBC
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing research : JMR
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Journal of nonprofit & public sector marketing
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Journal of organizational computing and electronic commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Operational Research Society
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Manufacturing & service operations management : M & SOM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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The journal of business & industrial marketing
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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ECONIS (ZBW)
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
3
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
4
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
Saved in:
5
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
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