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~isPartOf:"American behavioral scientist : ABS"
~isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
~person:"Berekoven, Ludwig"
~person:"Holzmüller, Hartmut H."
~person:"Zaltman, Gerald"
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Marktforschung
3
Market research
2
Qualitative Methode
2
Qualitative method
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1
Reporting
1
Scientific method
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Berekoven, Ludwig
Holzmüller, Hartmut H.
Zaltman, Gerald
Buber, Renate
7
Gröppel-Klein, Andrea
3
Höld, Regina
3
Königstorfer, Jörg
3
Meyer, Michael
3
Bohnsack, Ralf
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Breitenfelder, Ursula
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Gadner, Johannes
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Lobin, Daniela
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Lueger, Manfred
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Maindok, Herlinde
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Auer-Srnka, Katharina J.
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1
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1
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1
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American behavioral scientist : ABS
Qualitative Marktforschung : Konzepte - Methoden - Analysen
Gabler-Lehrbuch
9
Lehrbuch
5
Betriebswirtschaftliche Abhandlungen
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing research : JMR
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Behavioral models for market analysis : foundations for marketing action
1
Der Betrieb in der Unternehmung : Festschrift für Wilhelm Rieger zu seinem 85. Geburtstag
1
Editors' series in marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of marketing management : MM
1
Lehrbuch / Bachelor geeignet!
1
Marketing : ZFP ; journal of research and management
1
Marketing und Verbraucherpolitik
1
New developments and approaches in consumer behavior research
1
Prentice-Hall Series in Economic Institutions and Social Systems
1
Qualitative marketing research : approaches, techniques and analysis
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The handbook of marketing research : uses, misuses, and future advances
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theories in marketing series
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ECONIS (ZBW)
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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
Saved in:
2
Reporting : zur Nutzung neuer technologischer Möglichkeiten
Neumann, Debra
;
Holzmüller, Hartmut H.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 761-775)
.
2009
Persistent link: https://www.econbiz.de/10003827450
Saved in:
3
Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V.
(
contributor
);
Zaltman, Gerald
(
contributor
)
- In:
American behavioral scientist : ABS
21
(
1978
)
4
,
pp. 467-624
Persistent link: https://www.econbiz.de/10003176695
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