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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Einzelhandel"
~subject:"Sales promotion"
~type:"article"
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Search: subject:"Promotion"
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Einzelhandel
Sales promotion
Verkaufsförderung
103
Consumer behaviour
75
Konsumentenverhalten
75
Gesundheitsvorsorge
31
Preventive care
31
Preismanagement
29
Pricing strategy
29
USA
28
United States
28
Low-cost strategy
23
Niedrigpreisstrategie
23
Advertising effects
16
Außenwirtschaftsförderung
16
Trade promotion
16
Werbewirkung
16
Theorie
15
Theory
15
Marketing management
13
Marketingmanagement
13
Retail trade
13
Advertising
12
Rabatt
12
Rebate
12
Health
11
Werbung
11
Gesundheit
10
Beziehungsmarketing
9
Brand management
9
Markenführung
9
Relationship marketing
9
Eating habit
8
Ernährungsverhalten
8
Brand image
7
Emotion
7
Ladengestaltung
7
Markenimage
7
Salespeople
7
Social Marketing
7
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Undetermined
40
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Article
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
104
Aufsatz in Zeitschrift
104
Conference paper
1
Konferenzbeitrag
1
Language
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English
104
Author
All
Richards, Timothy J.
3
Alavi, Sascha
2
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Gómez, Miguel I.
2
Hardesty, David M.
2
Kukar-Kinney, Monika
2
Lee, Jun
2
Malshe, Avinash
2
Raghubir, Priya
2
Tsiros, Michael
2
Yoon, Sukki
2
Al-Habib, Mohammed
1
Allan, David
1
Alston, Julian Mark
1
Arora, Neeraj
1
Aspara, Jaakko
1
Assaf, A. Georges
1
Attari, Amin
1
Aydinli, Aylin
1
Babakus, Emin
1
Barajas, Angel
1
Barone, Michael J.
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Buil, Isabel
1
Bush, Alan J.
1
Bush, Victoria D.
1
Byun, Kyung-Ah
1
Cai, Fengyan
1
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American journal of agricultural economics
Journal of business research : JBR
Journal of marketing
Psychology & marketing
Journal of retailing and consumer services
65
Journal of retailing
48
Journal of promotion management : JPM
39
Journal of marketing research : JMR
35
Marketing letters : a journal of research in marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
European journal of operational research : EJOR
18
Journal of promotion management : innovations in planning and applied research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
International journal of production economics
12
Journal of consumer behaviour : an international research review
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of product & brand management
11
International journal of hospitality management
10
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of production research
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of the Operational Research Society : OR
6
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ECONIS (ZBW)
104
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1
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10
of
104
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date (oldest first)
1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
3
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
4
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
5
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
6
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
7
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
8
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
9
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
10
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
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