//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Sales promotion"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Promotion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
Verkaufsförderung
89
Consumer behaviour
63
Konsumentenverhalten
63
Gesundheitsvorsorge
29
Preventive care
29
Preismanagement
27
Pricing strategy
27
USA
25
United States
25
Low-cost strategy
19
Niedrigpreisstrategie
19
Außenwirtschaftsförderung
16
Trade promotion
16
Theorie
15
Theory
15
Advertising effects
13
Marketing management
13
Marketingmanagement
13
Werbewirkung
13
Einzelhandel
12
Retail trade
12
Advertising
11
Health
10
Werbung
10
Gesundheit
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Emotion
7
Ladengestaltung
7
Rabatt
7
Rebate
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Bibliometrics
6
Bibliometrie
6
Eating habit
6
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Article
87
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
89
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
89
Author
All
Richards, Timothy J.
3
Alavi, Sascha
2
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Gómez, Miguel I.
2
Hardesty, David M.
2
Lee, Jun
2
Malshe, Avinash
2
Raghubir, Priya
2
Tsiros, Michael
2
Al-Habib, Mohammed
1
Allan, David
1
Alston, Julian Mark
1
Arora, Neeraj
1
Aspara, Jaakko
1
Assaf, A. Georges
1
Attari, Amin
1
Aydinli, Aylin
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Barone, Michael J.
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Buil, Isabel
1
Bush, Alan J.
1
Bush, Victoria D.
1
Cai, Fengyan
1
Calantone, Roger J.
1
Campbell, Colin L.
1
more ...
less ...
Published in...
All
American journal of agricultural economics
Journal of business research : JBR
Journal of marketing
Journal of retailing and consumer services
63
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
International journal of production economics
11
Quantitative marketing and economics : QME
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Journal of advertising research
8
The service industries journal
8
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of the Operational Research Society : OR
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
more ...
less ...
Source
All
ECONIS (ZBW)
89
Showing
1
-
10
of
89
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
3
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
5
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
6
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
7
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
10
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->