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~isPartOf:"American journal of agricultural economics"
~subject:"Aggregation"
~subject:"Experiment"
~subject:"Theorie"
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Search: subject_exact:"Impact of advertising"
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Aggregation
Experiment
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Advertising effects
13
Werbewirkung
13
Advertising
8
USA
8
United States
8
Werbung
8
Theory
6
Milch
4
Milk
4
Gemeinschaftswerbung
3
Costs
2
Demand
2
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Fruit
2
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1951-1994
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1975-2004
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Beef
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Kaiser, Harry M.
4
Chung, Chanjin
2
Kinnucan, Henry W.
2
Miao, Yuliang
2
Alston, Julian Mark
1
Chalfant, James Allen
1
Davis, George C.
1
Liaukonyte, Jura
1
Liu, Donald J.
1
Norman, George
1
Pepall, Lynne
1
Piggott, Nicholas E.
1
Richards, Daniel Jay
1
Richards, Timothy J.
1
Rickard, Bradley J.
1
VandeKamp, Philip
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American journal of agricultural economics
Journal of advertising : official publication of the American Academy of Advertising
20
SpringerLink / Bücher
19
Gabler Edition Wissenschaft
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of business research : JBR
15
Journal of marketing communications
13
Marketing : ZFP ; journal of research and management
13
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of marketing research : JMR
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
International journal of electronic commerce : IJEC
7
Discussion papers / CEPR
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
Journal of advertising research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing and consumer services
6
Europäische Hochschulschriften / 5
5
Faculty & research / Insead : working paper series
5
International advertising and communication : current insights and empirical findings
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
CESifo working papers
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Journal of nonprofit & public sector marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Robert H. Smith School Research Paper
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
3
ERIM report series research in management
3
European journal of marketing : EJM
3
International journal of hospitality management
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
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1
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
2
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
3
The significance and insignificance of demand analysis in evaluating promotion programs
Davis, George C.
- In:
American journal of agricultural economics
87
(
2005
)
3
,
pp. 673-688
Persistent link: https://www.econbiz.de/10003079925
Saved in:
4
Advertising evaluation and cross-sectional data aggregation
Chung, Chanjin
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
84
(
2002
)
3
,
pp. 800-806
Persistent link: https://www.econbiz.de/10001693209
Saved in:
5
Distributional impacts of generic advertising on related commodity markets
Kinnucan, Henry W.
;
Miao, Yuliang
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 672-678
Persistent link: https://www.econbiz.de/10001500430
Saved in:
6
Distributional impacts of generic advertising : comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
7
Irreversibility in advertising-demand response functions : an application to milk
VandeKamp, Philip
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
81
(
1999
)
2
,
pp. 385-396
Persistent link: https://www.econbiz.de/10001387468
Saved in:
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