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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
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Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
9
Relationship marketing
9
Markenführung
6
Brand image
5
Customer satisfaction
5
Markenimage
5
Brand
3
Dienstleistungsqualität
3
Ghana
3
Markenartikel
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Marketing management
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Marketingmanagement
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2
India
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Indien
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Online retailing
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Online-Handel
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Social Web
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Structural equation model
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Supplier relationship management
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relationship marketing
2
Advertising
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Advertising effects
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Bank
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Brand experience
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Pérez, Andrea
3
Ahuja, Vandana
2
Amin, Muslim
2
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2
Medury, Yajulu
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Almomani, Hamzeh Q.
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Anabila, Peter
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Antipov, Evgeny A.
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Arcand, Manon
1
Arghashi, Vahideh
1
Babay, Hanene
1
Bahadur, Waseem
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Bahia, Kamilia
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1
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1
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1
Bian, Jiahui
1
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Analyzing the cultural diversity of consumers in the global marketplace
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of international consumer marketing
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer marketing
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
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ECONIS (ZBW)
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
3
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
4
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
5
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
6
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
7
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
8
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
9
The target and non-targeted framework : differential impact of
marketing
tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
10
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
Saved in:
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