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~isPartOf:"Annals of public and cooperative economics"
~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Human relations"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Stanford University Graduate School of Business research paper"
~subject:"Consumer behaviour"
~subject:"Subvention"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Subvention
USA
Internet marketing
48
Online-Marketing
48
Konsumentenverhalten
39
Social Web
38
Social web
38
E-commerce
27
Electronic Commerce
27
Internet
26
Advertising effects
24
Werbewirkung
24
Advertising
16
Viral marketing
16
Virales Marketing
16
Werbung
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Online retailing
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Online-Handel
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advertising
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social media
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52
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Aufsatz in Zeitschrift
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52
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52
Author
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Majumdar, Sumit Kumar
5
Tucker, Catherine
3
Choi, Jeonghye
2
Goldfarb, Avi
2
Heerde, Harald J. van
2
Lambrecht, Anja
2
Agovino, Massimiliano
1
Albuquerque, Paulo
1
Anderson, Eric T.
1
Araújo, Raquel Campos
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Arrazola Vacas, María
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Bayer, Joseph B.
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1
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1
Bertini, Marco
1
Bhargave, Rajesh
1
Bijmolt, Tammo H. A.
1
Bonezza, Andrea
1
Bronnenberg, Bart J.
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Cascio, Christopher N.
1
Chang, Sue Ryung
1
Chaudhry, Alexander
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Chen, Jianqing
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Chen, Qiangbing
1
Chen, Yu-Jen
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Chen, Yuxin
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Chung, Jaihak
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Da Silva, Nancy
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Damangir, Sina
1
Danaher, Peter J.
1
Danielson, Matthew
1
De Angelis, Matteo
1
Dewi, Vera Intanie
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Annals of public and cooperative economics
Economics of innovation and new technology
Human relations
Journal of marketing research : JMR
Stanford University Graduate School of Business research paper
Journal of retailing and consumer services
562
Journal of business research : JBR
487
International journal of internet marketing and advertising : IJIMA
217
Journal of internet commerce
199
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
165
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
152
International journal of electronic marketing and retailing : IJEMR
143
Electronic commerce research
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
121
Technological forecasting & social change : an international journal
116
Psychology & marketing
115
Information systems research : ISR
108
International journal of hospitality management
106
Cogent business & management
103
International journal of consumer studies
101
Journal of electronic commerce research : JECR
100
Journal of marketing communications
100
International journal of business information systems : IJBIS
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Asia Pacific journal of marketing and logistics
90
Management science : journal of the Institute for Operations Research and the Management Sciences
89
International journal of advertising : the review of marketing communications
87
International journal of electronic commerce : IJEC
87
International journal of e-business research : an official publication of the Information Resources Management Association
86
Journal of promotion management : innovations in planning and applied research
81
Journal of advertising research
78
The journal of product & brand management
76
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
74
Journal of management information systems : JMIS
73
Tourism management : research, policies, practice
72
Journal of fashion marketing and management
68
Journal of marketing
68
The international review of retail, distribution and consumer research
68
International journal of retail & distribution management
66
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
66
Journal of retailing
65
Journal of travel and tourism marketing
62
International journal of technology marketing : IJTMkt
61
Journal of hospitality marketing & management
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
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ECONIS (ZBW)
52
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1
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
2
The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Bhargave, Rajesh
;
Mantonakis, Antonia
;
White, Katherine
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011600543
Saved in:
3
Economic crisis and benefits of the
Internet
: differentiated
Internet
usage by employment status
Araújo, Raquel Campos
;
Arrazola Vacas, María
;
Hevia …
- In:
Economics of innovation and new technology
26
(
2017
)
3/4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10011736547
Saved in:
4
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
Saved in:
5
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
6
Effects of
Internet
display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
7
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
8
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
9
Internet
versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
10
When and how managers' responses to online reviews affect subsequent reviews
Wang, Yang
;
Chaudhry, Alexander
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011844978
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