//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Annual Marketing Research Conference : contributed papers, 1953"
~isPartOf:"Journal of advertising research"
~subject:"Fernsehprogramm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Medienkonsum"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehprogramm
Media usage
28
Mediennutzung
28
USA
16
United States
15
Advertising effects
9
Fernsehwerbung
9
Television advertising
9
Werbewirkung
9
Social Web
5
Social web
5
Communication
4
Internet
4
Internet marketing
4
Kommunikation
4
Media effect
4
Medienwirkung
4
Online-Marketing
4
Consumer behaviour
3
Fernsehen
3
Konsumentenverhalten
3
Television
3
Television programme
3
Australia
2
Australien
2
China
2
Ethnic group
2
Ethnische Gruppe
2
Hispanics
2
Hispano-Amerikaner
2
Target group
2
Zielgruppe
2
Advertising
1
Black people
1
Broadcast
1
Communication media
1
Comparison
1
Deutschland
1
Digital platform
1
Digitale Plattform
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Midha, Anjali
1
Nagy, Judit
1
Nielsen, Arthur C.
1
Romaniuk, Jenni
1
Published in...
All
Annual Marketing Research Conference : contributed papers, 1953
Journal of advertising research
Media-Perspektiven
7
The journal of media economics
6
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of sports economics
2
Schriften zu Marketing und Management
2
Applied economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Arts and the market
1
CISEPS Research Paper
1
Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
1
De Gruyter handbook of media economics
1
Discussion paper series / IZA
1
Düsseldorf working papers in applied management and economics
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Gabler Edition Wissenschaft
1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
Handbuch der Marktforschung
1
Homo oeconomicus
1
International journal of advertising : the review of marketing communications
1
International journal of the economics of business
1
Jahrbuch Seniorenmarketing
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of media business studies
1
Kyklos : international review for social sciences
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
Marketing theory
1
Massenmedien und Kommunikation : MuK
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Psychology & marketing
1
Public Value : Theorie und Praxis im internationalen Vergleich
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
2
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
3
Radio and television audience research
Nielsen, Arthur C.
- In:
Annual Marketing Research Conference : contributed …
,
(pp. 29-65)
.
1953
Persistent link: https://www.econbiz.de/10003640487
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->