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~isPartOf:"Anxieties and management responses in international business"
~isPartOf:"Journal of business research : JBR"
~subject:"Transnational corporation"
~subject:"USA"
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Transnational corporation
USA
International marketing
106
Internationales Marketing
106
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
24
Markenführung
24
Marketing management
23
Marketingmanagement
23
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20
Globalization
20
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16
Kulturelle Identität
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Alden, Dana
1
Arenas-Gaitán, Jorge
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1
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Anxieties and management responses in international business
Journal of business research : JBR
International marketing review
29
Journal of international marketing
27
Journal of global marketing
26
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
14
International business review : the official journal of the European International Business Academy
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Europäische Hochschulschriften / 5
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
Asia Pacific journal of marketing and logistics
6
Management international review : mir ; journal of international business
6
Harvard business review : HBR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of emerging markets
5
Journal of teaching in international business
5
Journal of world business : JWB
5
Advances in international marketing
4
Handbook of research in international marketing
4
International business and economics research journal
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of international entrepreneurship
4
Journal of international management
4
Working paper series
4
Effects of globalization on the firm
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
International journal of business and globalisation : IJBG
3
International marketing ; Vol. 2
3
International marketing ; Vol. V
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing communications
3
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ECONIS (ZBW)
20
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20
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1
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
2
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
3
The international marketing strategy modeling of leisure farm
Wu, Chih-Wen
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1345-1350
Persistent link: https://www.econbiz.de/10011447250
Saved in:
4
Global model of export performance : moderator role of export department
Navarro García, Antonio
;
Arenas-Gaitán, Jorge
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1880-1886
Persistent link: https://www.econbiz.de/10011451551
Saved in:
5
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
6
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
7
Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
Saved in:
8
Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela
;
Jolibert, Alain
;
Sanchez, Carol M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
Saved in:
9
Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.
;
Gentina, Elodie
;
Muratore, Isabelle
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473
Saved in:
10
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
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