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~isPartOf:"Applied economics"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Credit cards"
~subject:"Markenführung"
~subject:"Preismanagement"
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Credit cards
Markenführung
Preismanagement
Consumer behaviour
500
Konsumentenverhalten
500
Market research
64
Marktforschung
64
Theorie
54
Theory
54
Experiment
50
Präferenztheorie
41
Theory of preferences
41
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39
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35
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32
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30
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Gijsbrechts, Els
3
Batra, Rajeev
2
Feinberg, Fred M.
2
Hamilton, Rebecca W.
2
Kumar, V.
2
Srivastava, Joydeep
2
Wedel, Michel
2
Abraham, Ajay T.
1
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1
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1
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1
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1
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1
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1
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1
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1
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Applied economics
Journal of marketing research : JMR
Journal of business research : JBR
465
The journal of product & brand management
314
Journal of retailing and consumer services
306
The journal of brand management : an international journal
275
Psychology & marketing
100
International journal of hospitality management
94
European journal of marketing : EJM
90
Asia Pacific journal of marketing and logistics
87
Journal of revenue and pricing management
75
Journal of marketing communications
74
Management science : journal of the Institute for Operations Research and the Management Sciences
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
69
Journal of the Academy of Marketing Science
68
Journal of marketing
67
Journal of promotion management : innovations in planning and applied research
65
International journal of advertising : the review of marketing communications
64
Marketing intelligence & planning
64
Marketing letters : a journal of research in marketing
63
Journal of retailing
62
Journal of international consumer marketing
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of internet marketing and advertising : IJIMA
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
SpringerLink / Bücher
52
The journal of consumer marketing
50
International journal of consumer studies
49
Journal of promotion management : JPM
49
International marketing review
48
Cogent business & management
46
Journal of fashion marketing and management
45
Journal of global marketing
45
European journal of operational research : EJOR
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
European journal of marketing
40
International journal of contemporary hospitality management
40
The IUP journal of brand management : IJBRM
40
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ECONIS (ZBW)
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1
Consumer vulnerability to dynamic pricing in online environments
Paraschiv, Corina
;
Ayadi, Nawel
;
Rousset, Xavier
; …
- In:
Applied economics
56
(
2024
)
25
,
pp. 3032-3047
Persistent link: https://www.econbiz.de/10014526571
Saved in:
2
The effect of product variety in multiproduct retail pricing : the case of supermarkets
Kim, Hyunchul
;
Yeo, Jungwon
- In:
Applied economics
55
(
2023
)
19
,
pp. 2167-2188
Persistent link: https://www.econbiz.de/10014294899
Saved in:
3
Price response, information, and asymmetry of price dispersion
Choi, Bongseok
;
Kim, Donghun
;
Hong Chong Cho
- In:
Applied economics
51
(
2019
)
39
,
pp. 4270-4281
Persistent link: https://www.econbiz.de/10012197000
Saved in:
4
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
5
Optimal pricing when rational consumers anticipate monitoring cost
Tang, Xuan
;
Zheng, Xiaona
- In:
Applied economics
50
(
2018
)
48
,
pp. 5155-5163
Persistent link: https://www.econbiz.de/10012061698
Saved in:
6
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
7
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
8
Modelling preference heterogeneity for theatre tickets : a discrete choice modelling approach on Royal Danish Theatre booking data
Baldin, Andrea
;
Hansen, Trine Bille
- In:
Applied economics
50
(
2018
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011847022
Saved in:
9
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
10
When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.
;
Hamilton, Rebecca W.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
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