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~isPartOf:"Applied economics letters"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Skiera, Bernd"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
SME
Theory
Online-Marketing
4
Preismanagement
3
Pricing
3
Pricing strategy
3
Firm value
2
Online retailing
2
Online-Handel
2
Profitability
2
Rentabilität
2
Theorie
2
Advertising
1
Advertising effects
1
Advertising industry
1
Aktienmarkt
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Ankündigungseffekt
1
Announcement effect
1
Auction
1
Auction theory
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Auktion
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Auktionstheorie
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Bayes-Statistik
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Bayesian inference
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Bidding fees
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Börsenkurs
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Capital income
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Capital structure
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Citation analysis
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Complementary products
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Consumer preferences
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Cumulative abnormal return
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Deal-of-the-day
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Digital platform
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Skiera, Bernd
Warlop, Luk
11
Gijsbrechts, Els
10
Woodside, Arch G.
10
Yi, Youjae
10
Dekimpe, Marnik G.
9
Chan, Eugene Y.
8
Afonso, Oscar
7
Verhoef, Peter C.
7
Weisman, Dennis L.
7
Bagozzi, Richard P.
6
Chang, Tsangyao
6
Cook, Steven
6
Hollebeek, Linda D.
6
Lehmann, Donald R.
6
Muller, Eitan
6
Pauwels, Koen
6
Peel, David
6
Sauer, Nicola E.
6
Simonian, Joseph
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Das, Gopal
5
De Angelis, Matteo
5
Eisend, Martin
5
Gil-Alaña, Luis A.
5
Goldenberg, Jacob
5
Grewal, Dhruv
5
Hatemi-J, Abdulnasser
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Homburg, Christian
5
Kamakura, Wagner A.
5
Libai, Barak
5
Lim, Weng Marc
5
Natter, Martin
5
Neslin, Scott A.
5
Septianto, Felix
5
Spence, Charles
5
Sprott, David E.
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Applied economics letters
Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
European journal of operational research : EJOR
4
Journal of retailing
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
International journal of electronic commerce : IJEC
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Schmalenbach business review : sbr
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of creating value
1
Journal of forecasting
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing : journal of research and management
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
6
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
3
Time preferences and the pricing of complementary durables and consumables
Ahmadi, Iman
;
Skiera, Bernd
;
Lambrecht, Anja
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 813-828
Persistent link: https://www.econbiz.de/10011792403
Saved in:
4
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
5
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
6
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
Saved in:
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