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~isPartOf:"Applied economics letters"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of public economics"
~language:"eng"
~person:"Kowalkowski, Christian"
~subject:"Digital servitization"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Digital servitization
Kundenintegration
Bundling strategy
7
Leistungsbündel
7
Dienstleistungssektor
6
Service industry
6
Servitization
5
B-to-B-Marketing
4
Business-to-business marketing
4
Digitalization
4
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Digitalisierung
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Digitization
3
Geschäftsmodell
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Industrie
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Service infusion
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Unternehmensdienstleistung
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Brasilien
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Brazil
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Customer integration
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Deservitization
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Dienstleistung
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Digital transformation
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Lieferantenmanagement
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Organisatorischer Wandel
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Product-service system
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Relationship marketing
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Services
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Kowalkowski, Christian
Parida, Vinit
3
Raddats, Chris
3
Babu, Mujahid Mohiuddin
2
Baumann, Jasmin
2
Biggemann, Sergio
2
Blazevic, Vera
2
Bonner, Joseph M.
2
Burton, Jamie
2
Dey, Bidit Lal
2
Ekman, Peter
2
Frow, Pennie
2
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2
Kohtamäki, Marko
2
Lievens, Annouk
2
Matthyssens, Paul
2
Nätti, Satu
2
Payne, Adrian
2
Raggio, Randle D.
2
Sjödin, Rönnberg David
2
Sörhammar, David
2
Thompson, Steven M.
2
Tronvoll, Bård
2
Tóth, Zsófia
2
Vanderstraeten, Johanna
2
Zolkiewski, Judy
2
Aarikka-Stenroos, Leena
1
Adrodegari, F.
1
Agarwal, Girish Kumar
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Agnihotri, Raj
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Akaka, M. A.
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Al-Husan, Faten Baddar
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AlHussan, Fawaz Baddar
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AlSaleh, Dhoha A.
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Alnawas, Ibrahim
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Anastasiadou, Elena
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Anderson, Alistair R.
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Anderson, Jeffrey E.
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Applied economics letters
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of public economics
Journal of marketing management : MM
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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1
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Saved in:
2
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
3
Transformational shifts through digital servitization
Tronvoll, Bård
;
Skylar, Alexey
;
Sörhammar, David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
Saved in:
4
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
5
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
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