Business actor engagement : exploring its antecedents and types
Year of publication: |
2021
|
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Authors: | Ekman, Peter ; Röndell, Jimmie G. ; Anastasiadou, Elena ; Kowalkowski, Christian ; Raggio, Randle D. ; Thompson, Steven M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 179-192
|
Subject: | Actor engagement | Customer engagement | Engagement connectedness | Engagement disposition | Engagement initiative | Valence | Beziehungsmarketing | Relationship marketing | Leistungsmotivation | Work motivation | Kundenintegration | Customer integration |
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