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~isPartOf:"Applied economics letters"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"tur"
~language:"und"
~person:"Valette-Florence, Pierre"
~subject:"Auslandsinvestition"
~subject:"China"
~subject:"Firm performance"
~subject:"Großbritannien"
~subject:"Markenimage"
~subject:"Supply chain"
~subject:"Theory"
~subject:"Unternehmenserfolg"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
~type_genre:"Statistik"
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Auslandsinvestition
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Wirkungsanalyse
Consumer behaviour
13
Konsumentenverhalten
13
Luxury goods
10
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10
Brand management
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Valette-Florence, Pierre
Chang, Tsangyao
14
Oghazi, Pejvak
13
Diamantopoulos, Adamantios
12
Bartikowski, Boris
11
Sharma, Piyush
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Gil-Alaña, Luis A.
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Foroudi, Pantea
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Hultman, Magnus
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Weisman, Dennis L.
7
Boso, Nathaniel
6
Claver Cortés, Enrique
6
Dennis, Charles
6
Dwivedi, Yogesh Kumar
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Hatemi-J, Abdulnasser
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Marco Lajara, Bartolomé
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Merchant, Altaf
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Nunnenkamp, Peter
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Pantano, Eleonora
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Paudel, Krishna P.
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Peel, David
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Pereira, Vijay
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Simonian, Joseph
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Temouri, Yama
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Zaragoza-Sáez, Patrocinio del Carmen
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Zhang, Hao
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Úbeda García, Mercedes
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Amankwah-Amoah, Joseph
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Armstrong, Jon Scott
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Applied economics letters
Journal of business research : JBR
The journal of brand management : an international journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Sport management review
1
Source
All
ECONIS (ZBW)
8
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1
Turning non-financial performance measurements into financial performance : the usefulness of front-office staff incentive systems in hotels
Bénet, Nathalie
;
Deville, Aude
;
Raïes, Karine
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 317-327
Persistent link: https://www.econbiz.de/10013168293
Saved in:
2
Evermore subjective and contingent luxury
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
102
(
2019
),
pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
Saved in:
3
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
4
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
5
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
6
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
7
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
8
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
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