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~isPartOf:"Applied economics letters"
~isPartOf:"Journal of marketing"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~subject:"Europäische Union"
~subject:"Konsumentenverhalten"
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Europäische Union
Konsumentenverhalten
Handelsmarke
18
Store brand
16
Consumer behaviour
11
Einzelhandel
6
Retail trade
6
Brand
5
Brand management
5
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Ailawadi, Kusum L.
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1
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1
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Applied economics letters
Journal of marketing
Schriftenreihe Studien zum Konsumentenverhalten
Journal of retailing and consumer services
50
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
16
The journal of product & brand management
14
Journal of business research : JBR
13
Journal of retailing
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Springer Proceedings in Business and Economics
9
SpringerLink / Bücher
8
The journal of consumer marketing
7
European journal of marketing : EJM
6
Journal of food products marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Australasian marketing journal
5
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5
Journal of marketing management : MM
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Report / Marketing Science Institute
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Gabler Edition Wissenschaft
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Journal of euromarketing
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European retail research
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International journal of electronic marketing and retailing : IJEMR
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International journal of production economics
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business & economics research
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Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Review of industrial organization : RIO
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Transportation research / E : an international journal
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Annales Universitatis Mariae Curie-Skłodowska / H
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ECONIS (ZBW)
11
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
5
Product differentiation in the German soft drink market : which attributes matter?
Bronnmann, Julia
;
Hoffmann, Julia
- In:
Applied economics letters
25
(
2018
)
14
,
pp. 968-971
Persistent link: https://www.econbiz.de/10012131150
Saved in:
6
Social consumption and price rigidity of quality-tier differentiated private labels
Anders, Sven
;
Beye, Milena
- In:
Applied economics letters
22
(
2015
)
10/12
,
pp. 911-915
Persistent link: https://www.econbiz.de/10011286022
Saved in:
7
Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole
;
Cramer, Johannes
;
Hoyer, Wayne D.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
Saved in:
8
Brand-size complementarity in the choice of retail stores
Kang, Hyoung Goo
;
Joo, Hailey Hayeon
;
Cho, Janghee
- In:
Applied economics letters
21
(
2014
)
4/6
,
pp. 413-416
Persistent link: https://www.econbiz.de/10010413703
Saved in:
9
Private-label use and store loyalty
Ailawadi, Kusum L.
;
Pauwels, Koen
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
Saved in:
10
Wahl von Markenartikeln und Channel-Brands bei vertikalen Distributionskonzepten : eine integrative, verhaltenswissenschaftliche Untersuchung am Beispiel von Konsumgüterindustrie u...
Neidhart, Michael
-
2007
Persistent link: https://www.econbiz.de/10013435810
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