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~isPartOf:"Apps management and e-commerce transactions in real-time"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The IUP journal of marketing management : IJMM"
~subject:"China"
~subject:"Markenimage"
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China
Markenimage
Fashion
27
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27
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Markenführung
13
Luxury goods
10
Luxusgüter
10
Bekleidungsindustrie
8
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8
Brand image
7
Textile distribution
6
Textilhandel
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Chen, Zhimin
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Cheong, Edith
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Fung, Benjamin C. M.
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Gao, Xiang
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Kim, Sang Jin
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Kim, Soyoung
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Ko, Eunju
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1
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Apps management and e-commerce transactions in real-time
Asia Pacific journal of marketing and logistics
Journal of international consumer marketing
The IUP journal of marketing management : IJMM
Journal of fashion marketing and management
29
Journal of retailing and consumer services
15
Journal of business research : JBR
14
Journal of global fashion marketing : JGfM
9
Cogent business & management
6
The journal of brand management : an international journal
6
International journal of business and globalisation : IJBG
5
Psychology & marketing
5
Springer eBook Collection
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
Young consumers : insight and ideas for responsible marketers
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Global business review
2
Innovatives Markenmanagement
2
International marketing review
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer Series in Fashion Business
2
SpringerLink / Bücher
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of consumer marketing
2
ADVANCES IN CONSUMER RESEARCH
1
Asia-Pacific journal of business administration
1
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1
Change in brand attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
Examining the relationships among the brand equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
4
A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud
;
Fung, Benjamin C. M.
;
Chen, Zhimin
;
Gao, …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
Saved in:
5
The impact of website designing factors on online purchase intention : evidence from
fashion
brands
Rubab, Nida
;
Shoukat, Shameem
;
Shaheen, Muhammad
; …
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012113763
Saved in:
6
Brand personality, social status, and physical vanity in building luxury
fashion
branded apps
Shanthi Bavani V. Raja Mohan
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 176-193)
.
2017
Persistent link: https://www.econbiz.de/10011690494
Saved in:
7
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
8
A comparison of Chinese consumers' intentions to purchase luxury
fashion
brands for self-use and for gifts
Chen, Jia
;
Kim, Soyoung
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10009737352
Saved in:
9
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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