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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Advertising"
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
International journal of business information systems : IJBIS
International journal of internet marketing and advertising : IJIMA
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : innovations in planning and applied research
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Journal of business research : JBR
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Journal of marketing
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Journal of marketing communications
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Electronic commerce research and applications
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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Journal of advertising research
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Journal of promotion management : JPM
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Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Springer eBook Collection / Business and Economics
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Technological forecasting & social change : an international journal
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Young consumers : insight and ideas for responsible marketers
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Absatzwirtschaft / Schriften zum Marketing
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Advances in electronic marketing
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Advertising, promotion, and new media
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Application of gaming in new media marketing
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Arab economic and business journal
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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Corporate communications : an international journal
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Cutting edge international research
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Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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European journal of marketing
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Global business review
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Handbook of research on effective advertising strategies in the social media age
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Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
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2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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