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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"mobile marketing"
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mobile marketing
Mobile Marketing
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Advertising effects
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Al Khasawneh, Mohammad Hamdi
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Mahdi Shadkam
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
International journal of business information systems : IJBIS
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Asian Academy of Management journal : AAMJ
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Expert journal of marketing
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Information systems research : ISR
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International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of markets and business systems
1
International journal of public sector performance management : IJPSPM
1
International journal of sport management and marketing : IJSMM
1
International journal of technology marketing : IJTMkt
1
Journal of accounting & management information systems : JAMIS
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The service industries journal
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
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2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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