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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Einkaufsgemeinschaft"
~subject:"Mobile Business"
~subject:"Mobile phone"
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Einkaufsgemeinschaft
Mobile Business
Mobile phone
Mobile Marketing
9
Mobile marketing
9
Deutschland
4
Germany
4
Brand management
3
Consumer behaviour
3
Internet
3
Konsumentenverhalten
3
Markenführung
3
Advertising
2
Advertising effects
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Markenpolitik
2
Mobile business
2
Mobile communications
2
Mobilkommunikation
2
Mobiltelefon
2
Online-Marketing
2
Theorie
2
Theory
2
Werbewirkung
2
Werbung
2
Auction
1
Auktion
1
Australia
1
Australien
1
Automotive industry
1
BASF Coatings AG
1
Bertelsmann AG
1
Consumer attitudes
1
Cooperative purchasing
1
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Erfolgsfaktor
1
Gambling
1
Glücksspiel
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Backhaus, Klaus
1
Becker, J.
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Dix, Steve
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Jamieson, Kyle
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Karson, Eric
1
Korgaonkar, Pradeep
1
Meffert, Heribert
1
Petrescu, Maria
1
Phau, Ian
1
Shimul, Anwar Sadat
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Journal of promotion management : JPM
International journal of internet marketing and advertising : IJIMA
7
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
SpringerLink / Bücher
6
Journal of business research : JBR
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing research
4
Journal of retailing and consumer services
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
BestMasters
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Premier reference source
2
The journal of applied business research
2
The marketing review
2
#RideTheMobileTsunami
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in e-business research series (AEBR)
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
3
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1
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
2
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
3
Preismanagement im Internet : Dokumentation des Workshops vom 13. November 2000
Meffert, Heribert
(
ed.
);
Backhaus, Klaus
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10013330264
Saved in:
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