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~isPartOf:"Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~language:"eng"
~person:"Wiedmann, Klaus-Peter"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Welt"
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Consumer behaviour
Germany
Mehrgleisiger Vertrieb
Welt
Luxury goods
6
Luxusgüter
6
Comparison
2
Deutschland
2
Konsumentenverhalten
2
Perception
2
Target group
2
Vergleich
2
Wahrnehmung
2
Zielgruppe
2
Brand image
1
Customer value
1
EU countries
1
EU-Staaten
1
East Asia
1
Kundenwert
1
Markenimage
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Marketing
1
Ostasien
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Product counterfeiting
1
Produktpiraterie
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Students
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Studierende
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USA
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United States
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Wein
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Weinbau
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Wine
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English
German
2
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Wiedmann, Klaus-Peter
Hennigs, Nadine
4
Klarmann, Christiane
2
Behrens, Stefan
1
Langner, Sascha
1
Schmidt, Steffen
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Wüstefeld, Thomas
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Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
Luxury marketing : a challenge for theory and practice
Journal of business research : JBR
6
The journal of brand management : an international journal
5
Psychology & marketing
3
Corporate reputation review : an international journal
2
Journal of marketing communications
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
4
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Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
2
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
3
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
4
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 77-99)
.
2013
Persistent link: https://www.econbiz.de/10009667683
Saved in:
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