Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Year of publication: |
2013
|
---|---|
Authors: | Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Klarmann, Christiane |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 77-99
|
Subject: | Luxusgüter | Luxury goods | Kundenwert | Customer value | Vergleich | Comparison | Welt | World |
-
Godey, Bruno, (2013)
-
Luxury Carbon Taxes on Household Consumption – A Comparative Study Across 88 Nations
Oswald, Yannick, (2022)
-
Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison
Homburg, Christian, (2016)
- More ...
-
Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing
Wiedmann, Klaus-Peter, (2012)
-
Wiedmann, Klaus-Peter, (2011)
-
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine, (2012)
- More ...