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~isPartOf:"Are you ready? : preparing for international operations"
~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Martin, Drew"
~person:"Richard, Marie-Odile"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Konsumentenverhalten
47
Emotion
14
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13
Markenführung
13
Advertising effects
12
Werbewirkung
12
Internet marketing
11
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Martin, Drew
Richard, Marie-Odile
Seo, Yuri
Septianto, Felix
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
23
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16
Valette-Florence, Pierre
16
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14
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13
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12
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11
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11
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10
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10
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10
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10
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10
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9
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Are you ready? : preparing for international operations
Competitiveness review : CR
Journal of business ethics : JBE
Journal of business ethics : JOBE
Journal of business research : JBR
Marketing letters : a journal of research in marketing
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Journal of retailing and consumer services
20
Global business & economics review
5
Journal for global business advancement : JGBA
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
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4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
World review of entrepreneurship, management and sustainable development
4
European journal of marketing
3
International marketing review
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Journal of advertising
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Journal of consumer behaviour : an international research review
3
Journal of promotion management : JPM
3
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Australasian marketing journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International studies of management and organization
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Technological forecasting & social change : an international journal
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
54
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
3
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
4
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
5
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
7
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
8
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
9
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
10
A systematic literature review of store atmosphere in alternative retail commerce channels
Lyu, Jing
;
Krasonikolakis, Ioannis
;
Vrontis, Demetris
- In:
Journal of business research : JBR
153
(
2022
),
pp. 412-427
Persistent link: https://www.econbiz.de/10013534072
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