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~isPartOf:"Are you ready? : preparing for international operations"
~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Martin, Drew"
~person:"Richard, Marie-Odile"
~person:"Seo, Yuri"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Destination management
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Konsumentenverhalten
36
Brand management
11
Markenführung
11
Internet marketing
10
Online-Marketing
10
Luxury goods
9
Luxusgüter
9
Beziehungsmarketing
7
Innovation management
7
Innovationsmanagement
7
Relationship marketing
7
Social Web
7
Social web
7
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Emotion
6
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6
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Zypern
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4
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Aufsatz in Zeitschrift
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43
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Martin, Drew
Richard, Marie-Odile
Seo, Yuri
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Melewar, T. C.
12
Filieri, Raffaele
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Phau, Ian
10
Wiedmann, Klaus-Peter
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Lindgreen, Adam
9
Veloutsou, Cleopatra
9
Balabanis, George
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Pelsmacker, Patrick de
8
Sharma, Piyush
8
Shukla, Paurav
8
Spielmann, Nathalie
8
Vitell, Scott J.
8
Yang, Zhilin
8
Yang, Zhiyong
8
Aiello, Gaetano
7
Arslanagic-Kalajdzic, Maja
7
Bigné Alcañiz, J. Enrique
7
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Are you ready? : preparing for international operations
Competitiveness review : CR
Journal of business ethics : JBE
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Global business & economics review
5
Journal for global business advancement : JGBA
5
Journal of transnational management : the official journal of the International Management Development Association
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
World review of entrepreneurship, management and sustainable development
4
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of international management
2
Journal of marketing management : MM
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Ekonomski pregled
1
EuroMed journal of business
1
European journal of cross-cultural competence and management
1
European management journal
1
International journal of human resource management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Asia Business Studies
1
Journal of advertising
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of family business management : JFBM
1
Journal of global marketing
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ECONIS (ZBW)
43
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31
Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
Saved in:
32
Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
Saved in:
33
Designing advertising campaigns for destinations with mixed images : using visitor campaign goal messages to motivate visitors
Min, Kyeong Sam
;
Martin, Drew
;
Jung, Jae Min
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 759-764
Persistent link: https://www.econbiz.de/10009740458
Saved in:
34
International tourism behavior in turbulent times : introduction to the special issue
Martin, Drew
;
Sirakaya-Turk, Ercan
;
Cho, Wonae
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 689-691
Persistent link: https://www.econbiz.de/10009739981
Saved in:
35
Special issue: International tourism behavior in turbulent times
Martin, Drew
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009739992
Saved in:
36
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
37
Self-image congruence in consumer behavior
Hosany, Sameer
;
Martin, Drew
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10009528783
Saved in:
38
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
39
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
40
Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
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