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~isPartOf:"Artech House information warfare series"
~isPartOf:"Journal of marketing communications"
~isPartOf:"LEA's communication series"
~isPartOf:"Organisationskommunikation"
~isPartOf:"Sage benchmarks in communication"
~subject:"Strategisches Management"
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Search: subject_exact:"Betriebliche Informationspolitik"
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Strategisches Management
Public relations
68
Öffentlichkeitsarbeit
68
Kommunikation
20
Corporate Social Responsibility
16
Corporate social responsibility
16
Communication
15
Corporate reputation
13
Firmenimage
13
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13
Strategic management
12
Unternehmen
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4
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Artech House information warfare series
Journal of marketing communications
LEA's communication series
Organisationskommunikation
Sage benchmarks in communication
Journal of communication management : an international journal
15
Corporate communications : an international journal
14
The Routledge handbook of strategic communication
8
International journal of business communication : IJBC : a publication of the Association for Business Communication
7
Public Relations : ein Handbuch
6
Future directions of strategic communication
5
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
5
SpringerLink / Bücher
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5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
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4
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4
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3
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3
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3
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3
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
The global public relations handbook : theory, research, and practice
3
Communicating corporate social responsibility : perspectives and practice
2
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
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ECONIS (ZBW)
15
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1
In search of communication excellence : public relations' value, empowerment, and structure in strategic management
Tam, Lisa
;
Kim, Jeong-Nam
;
Grunig, James E.
;
Hall, …
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10012872755
Saved in:
2
The instigatory theory of NGO communication : strategic communication in civil society organizations
Oliveira, Evandro
-
2019
Persistent link: https://www.econbiz.de/10012041242
Saved in:
3
Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo
;
Park, Hanna
;
Kim, Jwa K.
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
Saved in:
4
Strategische Kommunikation deutscher Großkirchen : von kirchlicher Publizistik zur strategischen Kirchenkommunikation
Wiesenberg, Markus
-
2019
Persistent link: https://www.econbiz.de/10011955454
Saved in:
5
Kompetenzmanagement für die Unternehmenskommunikation : Grundlagen der Professionalisierung und Personalentwicklung im Kommunikationsmanagement
Kiesenbauer, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011823864
Saved in:
6
The future of strategic communication : organizational and societal well-being, influences, measures, and new directions
Heath, Robert L.
(
contributor
);
Gregory, Anne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010457092
Saved in:
7
Discursive and dialogic organizations and the stakeholder view : social constructions and functionalist perspectives
Heath, Robert L.
(
contributor
);
Gregory, Anne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010457093
Saved in:
8
Public arena : input, power, converging/diverging voices, and tensions
Heath, Robert L.
(
contributor
);
Gregory, Anne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010457094
Saved in:
9
Defining strategic communication : groundings, forewarnings, and calls to action
Heath, Robert L.
(
contributor
);
Gregory, Anne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010457095
Saved in:
10
Strategic communication
Heath, Robert L.
(
contributor
);
Gregory, Anne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010457114
Saved in:
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